International Women’s Day

international womens day

Xeinadin Group



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On the 8th of March, Xeinadin joins the world in celebrating International Women’s Day as we recognise and appreciate the achievements of women in the past and the present. Together, we #BreakTheBias! We asked Joanne Delderfield, Xeinadin Group’s Chief Information Officer, a few questions about her thoughts on this special day!

Joanne Delderfield CIOd
Joanne Delderfield, CIO

What does International Women’s Day mean to you?

“It’s an opportunity to celebrate the achievements of women and girls across the globe and, by doing so, to inspire others!”

What advice do you have for women looking to grow either their own business or within the company they work for?

“Find a mentor or an advocate, not necessarily a woman but someone you can bounce ideas around with, who can guide you, and be your champion within the business or industry.”

What do you think is the most significant barrier to women in leadership?

“The division of labour and childcare within the home and support within organisations to find ways to provide flexibility and help divide this more equally. I also believe there is not enough sponsorship for women within organisations. Women are often overlooked when it comes to new projects or roles that they haven’t done before, these activities lead to greater visibility, more responsibilities, and potential promotion.”

What do you enjoy most in your leadership role at Xeinadin Group?

“Being part of an executive leadership team with two other women! Also working collaboratively across the business to create great foundations critical to achieving our goals.”

What advice would you give to the next generation of women leaders?

“Speak up, don’t be afraid to be seen. Your opinion and ideas matter! Get out of your comfort zone, put yourself forward for new projects or activities that will add value, and raise your profile. Even successful people suffer from imposter syndrome, ignore it!”

What woman has positively impacted you in your career? What’s one lesson she taught you?

“I have been very fortunate to have worked with lots of amazing, inspirational women. I have learned a great deal from Anna Barsby and her authentic tech leader approach. Anna taught me that tech is so much less important than people.”

Why do you think diversity in the workplace is so important?

“Diversity of thought. It’s proven that inclusive and diverse organisation are more successful. Also, if diverse people can’t see themselves reflected in their colleagues and leaders, it’s harder for them to know what they can aspire to achieve.”

If you could have dinner with three inspirational women, past or present, who would they be and why?

  1. “My Nan who sadly died too young. I’d love to let her how much her work ethic and love sustained me and helped me to be resilient throughout my life.”
  2. “Hilary Clinton, because she is a highly accomplished, fascinating woman, and an important advocate for the rights of women and girls. “…human rights are women’s rights and women’s rights are human rights. Once and for all”.
  3. “Dame Sarah Gilbert who led the development of the Covid vaccine at Oxford University. She’s an inspiration and has had a Barbie doll created in her honour! I’d love to thank her for inspiring women in STEM and especially for her dedication to the science of saving lives.”


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