Cookie statement

A cookie is a file that is stored on your computer, tablet, or phone when you visit a website. The website uses these cookies to retrieve your browser preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use, we also share this technique under the name ‘cookies’.

On this page, you can find an overview of all cookies used on our website. The content on this website can change regularly due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly to ensure you are always up to date and you can change your cookies preferences if you require.

We define the following types of cookies:
Functional cookies
Analytical cookies
Marketing cookies
Identification/ Authentication cookies
Social media cookies
Functional cookies
These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preferences, for instance. Therefore you need to set your preferences, for your language or region, only once.

Analytical cookies
These cookies enable us (Xeinadin) to analyse how our visitors (users) interact with the website. This way, we can continuously improve the functionalities and content on the website. Xeinadin uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google. Via our partner Contentleaders, we have a Data Processing Agreement with Google.

Identification/ Authentication cookies
The I/A cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading a brochure, or clicking on a link after receiving an email from Xeinadin. The data that we gather during this interaction is never shared with third parties.

Social media cookies
The ‘Share’/’Like’ buttons (of various social media) below our blogs, articles and news items keep track of how many times an article or post is shared or liked. This tracking is being done by using a script (code) that is fabricated and owned by the social media companies themselves. In some cases, cookies are being placed.

Cookies on our Website
Look in the tabs below to see which cookies we use per category.

Cookies on our Website

Functional cookies

Cookie namePurposeStorage period
cookie_notice_acceptedLocal Cookie, to determine if cookies can or can’t be stored20 year / 1 months
CONSENTGoogle Cookie, to store user’s settings in the search, for advertising and for analyzing the use of the search engine recorded by Google for its purposes.2 year
linkedin_oauth_LinkedIn cookie, to provide functions across pages.End of browser session


Analytical cookies

Cookie namePurposeStorage period
_gat*Google Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number. (read more)1 Minute
_gaGoogle Analytics cookie, to distinguish users. (read more)1 Minute
_gidGoogle Analytics cookie, to distinguish users. (read more)1 Minute
_gat <container-id>Google Analytics cookie, to distinguish users. (read more)1 Minute
AMP_TOKENGoogle Analytics cookie, contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out., inflight request or an error retrieving a Client ID form AMP Client ID service. (read more)1 Minute
__utmaGoogle Analytics cookie, to distinguish visitors. Cookie is reset after each visit. (read more)2 years after reset
__utmtGoogle Analytics cookie, to control the number of requests. (read more)10 minutes
__utmbGoogle Analytics cookie, to determine new sessions/ visits. After each visit this will be reset. (read more)30 minutes after reset
__utmcGoogle Analytics cookie, to determine new sessions and. (read more)After browser session
__utmzGoogle Analytics cookie, to register the user trail to our website. Will be reset after each visit. (read more)0,5 years after reset
__utmvGoogle Analytics cookie, to store amended variables. Only as developer the _setCustomVar is being used. Will be reset after each visit. (read more)2 years
__utmxGoogle Analytics cookie, to determine if a visitor is participating in a research/test (e.g. A-B test). (read more)1,5 years
__utmxxGoogle Analytics cookie, to determine when the experiment the user is participating in, ends. (read more)1,5 years
_gaexpGoogle Analytics cookie, to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more)Dependent on the duration of the experiment, average no longer than 90 days.
_clckMicrosoft Clarity cookie. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. (read more)1 year
_conv_vConvert cookie, is a string of star(*) separated pieces; sessions count; the number of session for this visitor, current session start timestamp, first session start timestamp, number of pageviews for this visitor across all sessions and the previous session start timestamp.6 months
_conv_rConvert cookie, that remembers the domain name of the referrer, the referral medium and referrer search terms automatically picked from search engines or manually fed through the corresponding UTM variable.Session
CLIDMicrosoft Clarity cookie, to identify the first-time Clarity see this user on any site using Clarity. (read more)1 year
Cookie to store form which source a visitor was forwarded.2 hours


Marketing cookies

Cookie namePurposeStorage period
prism_*ActiveCampaign cookie, to gather visitor statistics.1 month
bcookie, li_sugrLinkedIn cookie, to store browser details. (read more)2 years
langLinkedIn cookie, to store a user’s language setting so that displays the language the user has selected in his/her settings. (read more)End of browser session
li_gc, li_mcLinkedIn cookie, to store consent to use cookies for non-essential purposes.(read more)2 years
LinkedIn cookie, to provide ad delivery or retargeting.(read more)1 month
AnalyticsSyncHistoryLinkedIn cookie, to store data about the time when a synchronization took place with the cookie lms_analytics for users in the designated countries.(read more)30 days
BizographicsOptOutLinkedIn cookie, to store privacy preferences.(read more)10 years
lidcLinkedIn cookie, to store performed actions on the website.(read more)1 day
bscookieLinkedIn cookie, to store performed actions on the website.(read more)2 years
X-LI-IDCLinkedIn cookie, to provide functions across pages.(read more)End of browser sessions
s_*LinkedIn cookie, to store visitor behaviour.(read more)2 years
s_ppvLinkedIn cookie, used by Adobe Analytics to maintain and retrieve what percentage of a page was viewed.Session
s_ipsLinkedIn cookie that tracks percentage of pages viewed.Session
s_sqLinkedIn cookie, used to store data about the previous link the Adobe Analytics user clicked on.Session
s_tslvLinkedIn cookie, used to maintain and retrieve time since last visit to Adobe Analytics.6 months
s_tpLinkedIn cookie, that tracks percentage of pages viewed.Session
s_pltLinkedIn cookie, that tracks how long the previous page took to load.Session
_gcl_auLinkedIn cookie, used to measure ad and campaign performance and conversion rates for Google ads on a visited site.3 months
lms_analyticsLinkedIn cookie, used to identify LinkedIn members outside LinkedIn for analysis.30 days
liapLinkedIn cookie, used by non-www domains to indicate a member’s login status.1 year
aam_uuidLinkedIn cookie, set up for ID synchronization for Adobe Audience Manager.30 days
_guidLinkedIn cookie, used to identify a LinkedIn member for advertising through Google ads.90 days
s_pltpLinkedIn cookie, that returns page name value (URL) for use by Adobe Analytics.Session
gpv_pnLinkedIn cookie, used to retain and retrieve the previous page visited in Adobe Analytics.6 months
s_ccLinkedIn cookie, used to determine if cookies are available for Adobe Analytics.Session
lms_adsLinkedIn cookie, used to identify LinkedIn members from LinkedIn for ads.30 days
ln_orLinkedIn cookie, used to determine if analysis of Oribi can be performed on a specific domain.1 day
MRMicrosoft Clarity cookie, to indicate whether to refresh MUID. (read more)7 days
MUIDMicrosoft Clarity cookie, to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.(read more)1 year
SMMicrosoft Clarity cookie, used in synchronizing the MUID across Microsoft domains. (read more)Session
ANONCHKMicrosoft Clarity cookie, to indicate whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. (read more)1 day
Google Ads cookie, contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. (read more)90 days
ads/ga-audiencesGoogle Ads cookie, to retarget visitors which have a high probability to convert based on their online behaviour.(read more)End of browser session
__Secure-3PSID, __Secure-1PSID,
Google Ads cookie, to help build a profile of your interests and show you relevant and personalized ads on other sites.2 years
goog_pem_mod, google_pem_modGoogle Ads cookie, to provide ad delivery or retargeting.Persistent
__Secure-APISIDGoogle Ads cookie, to help build a profile of your interests and show you relevant ads on other sites.8 months
__Secure-HSIDGoogle Ads cookie, to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.8 months
__Secure-SSIDGoogle Ads cookie, to store how the visitor uses the website and about the advertisements that may have been seen before the visitor visits the website.8 months
IDEGoogle Ads cookie, to record and report website user actions after viewing or clicking on one of the advertiser’s ads.1 year
NIDGoogle Ads cookie, to show Google ads in Google services to logged out users.6 months

Identification / Authentication Cookies

Cookie namePurposeStorage period
cmpXXXXXXXActiveCampaign Cookie that is used to determine who is who and to analyse behavior.30 days of in-activity
visitorEmailLocal cookie (localStorage) that is used by ActiveCampaign to know who is who after sending a filled out form on the website. 

Delete cookies

You can always revoke the permission granted to Xeinadin for the Cookies. This can be done by changing the settings of your browser.


Control and rejection of cookies
Users have the right to decide whether to accept or reject cookies. Users can apply their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below.

Users can set or alter the web browser controls to accept or refuse cookies. When rejecting cookies, users may still use our websites, app or platform, though their access to some functionalities and areas may be restricted. How users can refuse cookies through their web browser controls, may vary from browser-to-browser. Please visit your browser’s help menu for more information or check the cookie table below.

Also, most advertising networks offer a way to opt-out of targeted advertising.

Privacy Statement
If the information collected and stored on this website (and database) contains any personal data, the Privacy Statement of Xeinadin also applies.

This Cookie Statement can change. Users will be notified on this website.

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