How to win over millennials in your business

business

Date:

Category:

Share this article:

Millennials form a large cohort of the modern population; born between 1980 and 2000, millennials make up around 30% of the population. Because they are the generation on the edge of the technological revolution, they provide new challenges to small business owners when it comes to marketing. The challenge has become how to formulate brand image, marketing strategies, and business climate to most effectively reach this powerful group of spenders. Here are some key methods to ensure your business is ready for millennial consumption.

Work for a cause

Some of the most successful companies among millennials are those that work with a cause in mind. They either serve to generate funds for donation to non-profits or work towards raising awareness about certain issues. They prefer companies that focus on doing good for the world rather than emphasizing profit and success. Make sure your company speaks up when world issues are prevalent; one of the best ways to market to millennials is to be proactive in the world. Tell potential customers about why you run your business, rather than focusing on you product.

“Millennials love companies that provide something new and fresh to the market.”

Work with innovation and convenience in mind

Among the most important trends of successful millennial-driven companies is that of innovation and convenience. Millennials love companies that provide something new and fresh to the market, especially ones that also make their lives easier. Companies like Uber, Postmates, and Amazon have all utilized this target to become wildly important in the lives of millennials. It is important that your product is new and blends with the millennial culture.

Work as people

Many large corporations have countless executives and board members that the public never even see; millennials prefer businesses that can put a face to their product. When they feel that a company is transparent in its actions and ownership, millennials will be more drawn to the business and what it has to offer.

“Tools like live chat and social media interaction allow customers to be directly connected with a company.”

Additionally, millennials prefer to be treated as important people when they interact with a business; they don’t want to feel that they are just a number on a list. Tools like live chat and social media interaction allow customers to be directly connected with a company without going through a call centre robot or waiting days for an email. Acting as people and treating customers as people is crucial in success when marketing to millennials.

If you are unsure about how to market to the newest generation of spenders, reach out to a professional marketing consultant who can show you all the best ways to reach your target audience.

This website uses cookies

With these cookies, we and third parties can collect information about you and your internet behaviour, both within and outside our website. Based on this, we and third parties adjust the website, our communication, and advertisements to your interests and profile. You can read more information in our cookie statement.

If you opt for acceptance, we will place all cookies. If you opt for rejection, we will only place functional and analytical cookies. You can adjust your preferences at a later time.

Accept Reject More options

This website uses cookies

With these cookies, we and third parties can collect information about you and your internet behaviour, both within and outside our website. Based on this, we and third parties adjust the website, our communication, and advertisements to your interests and profile. You can read more information in our cookie statement.

Functional cookies
Arrow down

Functional cookies are essential for the proper functioning of our website. They allow us to enable basic functions such as page navigation and access to secure areas. These cookies do not collect personal information and cannot be disabled.

Analytical cookies
Arrow down

Analytical cookies help us gain insight into how visitors use our website. We collect anonymised data about page interactions and navigation, enabling us to continuously improve our site.

Marketing cookies
Arrow down

Marketing cookies are used to track visitors when they visit different websites. The goal is to display relevant advertisements to the individual user. By allowing these cookies, you help us show you relevant content and offers.

Accept all Save

Name

Subtitle
Developer
Location
They are focussed on creating a future-focused and relationship-driven culture, that keeps its promises to you, our team members, and partners.
Xeinadin