Last month, our Xeinadin Partner in Manchester Michael Butt, featured on Business Live North West with an opinion piece called The Oasis effect – how SMEs can use concerts to create long-term opportunities. The article touched on the impact of the reunited band’s massive shows and the fact that Oasis’s July reunion tour was expected to create a new kind of buzz in the city. With 1.4 million tickets already sold and projections indicating a £15 million boost to the UK economy, the effects will be felt most strongly in and around the city.
The article highlights how local businesses stand to benefit from the immediate surge in demand during the Oasis reunion tour. Hotels, restaurants, taxis, and retailers will all see a short-term boost, but SMEs are encouraged to focus on operational readiness, ensuring stock, staffing, and systems can handle the influx. Beyond simply meeting demand, businesses are urged to think strategically about capturing customer data and feedback to extend the value beyond the event itself.
At the same time, the piece stresses the importance of financial foresight. A month of higher revenues can be transformative if reinvested wisely, whether through developing teams, paying down debt or strengthening cash reserves. Companies are advised to treat such moments as opportunities for long-term growth, rather than one-off windfalls. Retaining customers through loyalty initiatives, follow-ups, and excellent service is key to turning event-driven spikes into sustainable relationships. Ultimately, cultural moments like the Oasis tour are not just a temporary boom; they’re a chance for businesses to refine strategies, strengthen resilience, and secure lasting benefits.
Read the full opinion piece here.
