Maggi Electronics RISE to transform profits
The Rise with Xeinadin business growth programme supported Maggi Electronics to transform into a profitable and highly efficient business by improving their competitive strategy, branding and business systems.
Before
Being new to the role of Director, Joe attended Rise and identified radical changes were required to make their electronics repair centre into a profitable business and reduce their dependency on their top 20 customers.
Maggi Electronics needed to improve the way they communicate the quality and benefits of their service to attract new customers and maximise their revenue.
Maggi Electronics identified they did not have robust business systems in place to enable the business to operate efficiently and their team was not being fully supported to achieve their full potential.
After
With support from Xeinadin, Maggi Electronics reviewed their turnover and revenue and developed their competitive strategy, which has increased the average spend of customers and made the company more profitable.
Rebranding has enabled the company to more clearly communicate their benefits to attract new customers and maximise the spend of existing customers.
By introducing new business systems and investing in the personal development of the team the company has created a happier, more productive working environment.
Outcome
By attending the Rise programme and consistently taking action, Maggi Electronics have achieved their vision of transforming a struggling business into a profitable, well-organised business with a happy and productive workforce.
Maggi Electronics have removed the barriers to their success and are confidently driving their business forward and achieving their goals. They are continuing to assess and review their strategy and systems and take action.
What the client said
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