In this section of the website, we introduce you to one of our firms. Up next is Accountingfortax, run by Principal Director Terry Loring and his team. Read his answers to get to know him and the firm.

What do you like about working for your firm?

“I enjoy working with our clients to help them not only to achieve their goals but also to help them with their issues! Finding a solution is what I aim to do. Accountancy and tax is the visible part of my work, but I like to think that I do so much more.”

What are in your words the strengths of your firm?

“We aim to get to know our clients. We take away their worries. We offer solutions, but most of all we enjoy what we do and we’re good at it!”

What is the most valuable lesson you have learned at your firm?

“Never underestimate. We strive to achieve both efficiency and consistency in how we manage clients’ expectations. This in itself gives our clients confidence in a solid team structure and encourages a successful professional partnership between us and our clients.”

What is the most rewarding experience you have had at your firm so far?

“Being a small firm means that we can offer a personal and efficient service to all our clients, and we are proud of the positive, lasting relationships that we create.”

Terry Loring, Principal Director at Accountingfortax

How do you help clients being innovative?

“Although our firm is small, we remain professional and unassumingly individualistic. We dispel that notion of stereotypes and this removes the set idea about what a particular type of accountant is like. This helps us to help our clients to think creatively, freely, and maybe off the beaten path!”

What is your favourite statement that you regularly use when advising your clients?

“I love the concept of “juxtaposition”. I use this a lot!”

How do you see the future of your firm from your perspective?

“The firm of the future should endeavour to transition to other professional services, outside of the accepted standards, that clients can embrace and value. After all, we don’t need to be perceived as “bean counters” all of the time. Who wouldn’t want to work for the firm of the future?”

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